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Founded in 2006 as a Los Angeles skate culture brand, SUPRA was admired by world class skateboarders and hiphop artists. As one of the pioneers of street fashion, SUPRA has been embraced for more than a decade by young generations bridging diverse communities.
As of 2024, SUPRA is a street outdoor brand that introduces new digital fashion for young leaders. Based on fashion, music, tech and street culture, SUPRA provides a new street outdoor lifestyle by fusing street subcultures with new movements.